Whiskey Ambassador Certification Course
India’s first Government Affiliated institute which uses LMS for teaching bartenders.
Whiskey Ambassador Course In Pune
Module 1: Introduction to Whiskey
1.1 Whiskey Basics
• What is whiskey?
• Types of whiskey (Scotch, Bourbon, Rye, Irish, etc.)
• The whiskey-making process: mashing, fermentation, distillation, and aging.
1.2 Whiskey Ingredients
• Grains: barley, corn, rye, wheat.
• Water sources and quality.
• Yeast in whiskey production.
Module 2: Whiskey History and Heritage
2.1 The History of Whiskey
• Origins and historical development.
• Key milestones in whiskey production.
• Influence on culture and society.
2.2 Regional Variations
• Understanding whiskey regions: Scotch, Kentucky, Ireland, etc.
• How geography influences whiskey production.
Module 3: Whiskey Tasting and Evaluation
3.1 Sensory Evaluation
• Understanding the sensory attributes: appearance, aroma, taste, finish.
• Developing a whiskey palate.
3.2 Tasting Techniques
• Proper glassware and serving temperatures.
• How to nose and taste whiskey effectively.
3.3 Whiskey Styles and Tasting Notes
• Recognizing key flavor profiles in different types of whiskey.
• Describing whiskey characteristics using standardized tasting notes.
Module 4: Whiskey Brand Representation
4.1 Role of a Whiskey Ambassador
• Responsibilities and objectives.
• Brand loyalty and advocacy.
4.2 Effective Brand Storytelling
• Crafting and communicating the brand’s history and values.
• Tailoring messages for different audiences.
Module 5: Whiskey Production and Distillation
5.1 Production Details
• In-depth look at the whiskey-making process.
• Understanding the distillation and aging processes.
Module 6: Whiskey Regulations and Compliance
6.1 Legal Framework
• Alcohol regulations and compliance.
• Responsible drinking and legal requirements for promotional events.
6.2 Taxation and Licensing
• Understanding excise taxes and permits.
• Compliance with local and international regulations.
Module 7: Whiskey Marketing and Sales
7.1 Marketing Strategies
• Promotional tactics and branding strategies.
• Social media and digital marketing in the whiskey industry.
7.2 Sales Techniques
• Understanding the sales process.
• Tips for selling whiskey effectively.
Module 8: Industry Trends and Market Analysis
8.1 Industry Trends
• Current and emerging trends in the whiskey industry.
• How to adapt to changing consumer preferences.
8.2 Market Analysis
• Gathering data and feedback from the market.
• Using market insights for brand development.
Module 9: Responsible Whiskey Consumption
9.1 Social Responsibility
• Encouraging responsible drinking.
• Handling situations involving overconsumption.
9.2 Health and Whiskey
• Understanding the impact of whiskey on health.
• Communicating responsible consumption guidelines.
Module 10: Certification and Assessment
10.1 Final Examination
• Comprehensive test on whiskey knowledge and ambassador skills.
10.2 Presentation and Brand Story
• Each student presents a brand story and conducts a tasting session.
Appendices:
A. Whiskey Glossary
• Common whiskey-related terms and definitions.
B. Whiskey Ambassador Code of Conduct
• Ethical guidelines and professionalism for whiskey ambassadors.
